About Us – Cravinkminds | The CM Agency

The Agency That Puts Revenue Before Recognition

We started as a community of creatives. We evolved into Nigeria's most results-driven creative and marketing agency. Here's our story.

Read Our Story

From Community to Revenue Machine

In 2020, what started as a small community of writers has grown into The CM Agency — a full-service creative and marketing powerhouse that's generated millions in revenue for businesses across Africa and beyond.

But we're not your typical "we do everything" agency. We're obsessed with one thing: making your business more profitable. Every campaign we run, every website we build, every piece of content we create is engineered to turn your marketing investment into measurable revenue growth.

The Numbers That Matter

₦47M+Client revenue generated (this year alone)
89+Businesses scaled from startups to 7-figure companies
7.2XAverage return on ad spend across all campaigns
319+Creatives trained in high-income digital skills

What Makes Us Different

We're ROI-Obsessed, Not Award-Obsessed

While other agencies chase creative awards, we chase revenue growth. Every strategy, campaign, and creative asset is built to move your bottom line.

AI-Powered + Human Creativity

We leverage cutting-edge AI tools to scale what works, while maintaining the human creativity that makes brands memorable and trusted.

Proven Track Record

We don't just promise results... we guarantee them. With a 7.2X average ROAS and millions generated for clients, our work speaks for itself.

Coach Jadel

Meet Coach Jadel (Joel Adewale)

Founder & Lead Strategist, The CM Agency

Coach Jadel isn't just another "marketing guru." He's the strategic mind behind millions in client revenue and the mentor who's helped 319+ creatives build successful careers in digital marketing.

  • Generated 7-figure revenue for clients through paid advertising and funnel optimization
  • Transformed 89+ businesses from struggling with marketing to scaling predictably
  • Built systematic approaches that consistently deliver 5-10X returns on marketing investment
  • Recognized as Top 100 Skilled Trainer by Grin_company

Philosophy: "Marketing without measurable returns is just expensive entertainment. Every campaign, every funnel, every piece of content should contribute to your bottom line."

What Clients Say

"I was struggling with getting a converting sales funnel and running paid adverts on Facebook till I met Jadel. He did not only help me with a good sales funnel, but has helped with handling my Facebook Ads. A true professional."

Tony Eluba
Tony Eluba
CEO, Morrisrice Associates

"I put in ₦20k and made ₦170k in 5 days. If you’re serious about scaling with ads, Coach Jadel is your guy."

Bolaji Fesomade
Bolaji Fesomade
CEO, Pneuma Impact

"Jadel... I made 3 [High-ticket] sales in just 5 days. I am so glad I met you."

Morrison O.
High-Ticket Consultant

"The Sales Funnel boosted Tee Naturel's sales dramatically"

CEO, Tee Naturel

Our Expert Team

Behind every successful campaign is a team of specialists who live and breathe results:

Graphic Designers

Brand identity, ad creatives, web graphics that convert

Video Content Creators

AI + human video production for social and sales funnels

Web Developers

High-converting websites, custom apps, and automation systems

Mission

To help businesses unlock predictable, scalable revenue growth through AI-powered marketing systems and creative strategies that actually work.

Vision

To become Africa's most impactful creative and marketing agency, generating ₦1 billion in client revenue while empowering 10,000 creatives with the skills to build 6-figure careers.

Our Core Values

Results Over Vanity

We measure success by your bank account, not our portfolio awards.

Honesty Over Hype

No fake promises. No inflated case studies. Just proven strategies and transparent results.

Growth Over Comfort

We push boundaries—yours and ours—because growth happens outside comfort zones.

Community Over Competition

We succeed when our clients and creatives succeed. Rising tides lift all boats.

Let's Build Your Revenue Machine

Whether you're a startup looking for your first profitable marketing system or an established business ready to scale to 8-figures, we have the expertise and track record to get you there.

Book Your Free Strategy Call See Our Case Studies