This is a recently completed copywriting job for the CEO of Pneuma Impact (Bolaji Fesomade) to create a landing page for a lead magnet to get business owners captured as leads for a class that will later be sold to them.
One of the most important elements of any landing page is the headline, as it’s the first thing a visitor sees and can determine whether they continue reading or leave the page. To ensure that the headline for the Dollar Arbitrage course was as effective as possible, I used my P.I.Q technique.
P.I.Q stands for “Personal Interrogation Questions.” The technique involves asking the client a series of personal questions to reveal any contradictions that may have stopped them from achieving their goals in the past. By identifying and addressing these contradictions in the headline, the message becomes more compelling and persuasive.
Using the P.I.Q technique, I was able to create a headline for the Dollar Arbitrage landing page that effectively grabbed the attention of the reader and convinced them to learn more about the course. The final headline was: “Learn the Secret to Profiting from Dollar Arbitrage and Transform Your Financial Future”. This headline effectively conveys the benefits of the course and addresses any potential pain points or objections the visitor may have had.
RESULTS ARE SHOWN BELOW
The first 5 days of testing the ads, the CEO decided to start with just 20k naira on ad spend. And within 5 days, we made back 170,000 naira as profit. That’s a whooping 850% profit
You can further see the breakdown of the other ads we continued running for which profits were gotten
Total of 301 leads
Cost per lead: 0.3$
Landing page generated high quality of leads willing to buy a 80$ course for a maximum cost per action of 0.3$
The difference between a successful landing page and an unsuccessful one is the headline. I pride myself on being able to create headlines that grab the attention of the reader and convince them to take action. If you want to increase the conversion rate of your landing page, don’t hesitate to contact me.
Coach Jadel
As a copywriter, I understand the power of words and how they can influence the reader’s decision. By using my skills and expertise, I can craft persuasive and compelling copy that will convince your audience to take action. Whether you’re looking to increase sales, drive traffic, or build brand awareness, I can help you achieve your goals. Don’t miss out on the opportunity to work with a skilled and experienced copywriter – contact me today to learn more about my services.
